Last updated: July 2026
Plain-English summary: we collect the minimum needed to run the site and respond to you. We don't sell your personal data. Agencies are researched from public record. Anything you send us through a form is used only to reply to your enquiry.
This Privacy Policy explains how agency.guide ("we", "us", "our") collects, uses, and protects information when you visit our website and use our services. By using the site, you agree to the practices described here.
agency.guide is an independent research and directory service that reviews marketing and advertising agencies. This policy covers the website and any enquiry or profile-claim interactions you have with us.
When you contact us, apply as an agency, or claim a profile, you may provide your name, email address, company name, website, and the content of your message. We only ask for what we need to respond.
Like most websites, we automatically receive standard technical data when you visit, which may include your IP address, browser type, device type, referring pages, and pages viewed. This helps us understand how the site is used and keep it secure.
We do not sell your personal information, and we do not use it to serve third-party advertising.
We may use cookies and similar technologies to remember your preferences (such as light or dark mode) and to understand how visitors use the site. We may use privacy-respecting analytics tools to measure aggregate traffic.
You can control or disable cookies through your browser settings. Disabling some cookies may affect how the site functions.
We share personal information only in limited circumstances:
Our site links to third-party websites, including the agencies we review. We are not responsible for the privacy practices of those sites. Links to a paying agency's own website are labelled and carry a sponsored, no-follow attribute.
Information about agencies published on this site is compiled from publicly available sources. We list and review agencies whether or not they engage with us. If you represent an agency and want to correct information, claim your profile, or request changes, please contact us. Claiming a profile is optional and never changes an agency's ranking, score, or our editorial verdict.
Depending on where you live, you may have rights over your personal data, including the right to access, correct, delete, or restrict its use, and the right to object to certain processing. To exercise any of these, contact us using the details below and we'll respond as required by applicable law.
We keep personal information only as long as needed for the purposes described here or as required by law. We use reasonable technical and organisational measures to protect information, though no method of transmission or storage is completely secure.
This site is intended for business users and is not directed at children. We do not knowingly collect personal information from anyone under 16.
We may update this policy from time to time. When we do, we'll revise the "last updated" date above. Significant changes may be highlighted on the site.
Questions about this policy or your data? Reach us through our contact page.